From color palettes to camp rallies, we bring your brand vision to life, making your camp's identity vibrant and unforgettable.
Your camp. Your story. Your brand.
At Make It Campy, we combine brand strategy, visual design, and camp development to bring that identity to life. From bold visual branding to stronger camp culture and signature traditions, we help camp leaders create experiences that inspire belonging and keep families coming back.
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With deep roots in the camp world, we understand what makes camps tick, what makes them memorable, and how to bring it all together into a brand that is unmistakably yours.
You’ll work directly with Michael Carmody to bring your camp’s unique identity to life through thoughtful brand development.
Michael Carmody is a Brand Identity Developer for summer camps and auxiliary programs, bringing over a decade of specialized experience in summer camp program development and camp-focused graphic design.
After earning his Doctoral Degree in Clinical Psychology, Michael made the leap into the world of summer camps, serving as the Director of Camp Experience and Community Engagement for Rally Camps (San Francisco Giants Baseball Camps and San Diego Padres Baseball Camps). Michael then served as the Director of Auxiliary Programs at Fort Worth Country Day from 2018 until 2024, overseeing a complete restructure and rebranding of FWCD’s summer camp programs. In 2023, Michael's contributions to the field were recognized with the Excellence in Auxiliary Award from SPARC (Summer Programs and Auxiliary Revenue Collaborative).
In 2024, Michael founded Make It Campy, channeling his expertise into brand identity development and consultation services for summer camps and independent schools, elevating their visual presence and operational success.
In addition to his work with Make It Campy, Michael is the host of Campy Hour, a conversational podcast for leaders in the auxiliary programs and summer camp industry.