From color palettes to camp rallies, we bring your brand vision to life, making your camp's identity vibrant and unforgettable.
At Make It Campy, we understand the challenges you face as a camp leader. Whether you're running an independent summer camp or managing a school’s auxiliary program, branding often becomes just another plate to spin. That’s where we step in. With over a decade of experience rooted in the camp world, we’re here to help your camp stand out as a memorable and engaging brand.
​
We tailor our services to your specific needs, whether it’s refreshing your logo or creating a complete brand identity overhaul. Our designs are crafted to strengthen connections within your camp community, making your brand more engaging for campers, families, and staff. By aligning your visual identity with your camp’s unique spirit, we help boost visibility, drive enrollment, and ensure your camp creates a lasting impression.
​
At Make It Campy, we’re more than just a design and consultation service—we’re your partners in creating a camp experience that stands out. Together, we’ll make sure your camp’s brand is as dynamic and memorable as the summers you create.​
You’ll work directly with Michael Carmody to bring your camp’s unique identity to life through thoughtful branding.
Michael brings over a decade of specialized experience in camp-focused graphic design and summer camp program development.
​
After earning his doctoral degree in clinical psychology, Michael shifted his focus on summer camps, where he excelled in roles that combined his creative and strategic skills. As the Director of Camp Experience and Community Engagement at Rally Camps, Michael was instrumental in creating custom curricula and leading sales and marketing for their Major League Baseball partner camps (San Francisco Giants and San Diego Padres Baseball Camps).
​
Subsequently, as the Director of Auxiliary Programs at Fort Worth Country Day from 2018 to 2024, Michael orchestrated a complete overhaul and rebranding of FWCD’s summer camp programs. This initiative led to the launch of Fort Wonder Summer Camps and Falcon Sports Camps, under which annual gross revenues tripled and the camps achieved a Net Promoter Score of +94, establishing Fort Wonder as the premier day camp in the Dallas/Fort Worth region.
​
In 2023, Michael's contributions to the field were recognized with the Excellence in Auxiliary Award from SPARC (the Summer Programs and Auxiliary Revenue Collaborative). The following year, he founded Make It Campy, LLC, channeling his expertise into brand identity development and consultation services for summer camps and independent schools, elevating their visual presence and operational success.