The Brand Blueprint

Build a brand that families rally behind. 
Learn how to define your camp’s mission, vision, values, and identity in a way that doesn’t just check a box, but creates a magnetic camp presence. You'll walk away with a fully articulated Brand Blueprint that becomes the foundation of every decision you make, from your website to your full-camp rallies. ​

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The Business of Signature Camp

Make it sustainable, scalable, and sold out.

We’ll break down pricing models, budgeting tactics, enrollment systems, and standard operating procedures that keep things smooth behind the scenes. You’ll leave with a working budget template, waitlist strategy, and systems to maximize revenue without sacrificing quality.​

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The Staff Success System

Build a dream team and a culture they want to return to.

From job descriptions and recruitment pipelines to recognition rituals and retention strategies, we’ll map out how to attract, train, and uplift the staff who bring your camp to life. You'll get customizable templates for roles, onboarding checklists, and staff engagement strategies that actually work.

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The Staff Training Playbook

Run pre-camp training that inspires and equips.

Design a training experience that energizes your team while aligning everyone to your camp’s mission. You’ll leave with a fully mapped training schedule, creative delivery ideas, and plug-and-play training components you can use right away.

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The Daily Design

Create a summer rhythm that works.

We’ll design your full camp calendar, daily flow, and engaging curriculum that balances fun, structure, and impact. You’ll walk away with a complete template for your day-to-day schedule and the beginnings of a curriculum framework tailored to your goals.

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The Celebration Strategy

Make every week feel like a can't-miss event.

From themed weeks to camp-wide rallies and culminating celebrations, this session will help you build traditions and special events that keep campers excited and coming back. You’ll walk away with a theme-building matrix, event planning tools, and a strategy for weaving camp-wide magic into every touchpoint.

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The Story You Tell

Market your camp like a pro.

We’ll dive into marketing strategies that resonate, covering your website, social media, emails, and advertising strategies. You'll get a communications calendar, parent engagement templates, and tools to tell a compelling story that turns interest into enrollment.

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The Tangibles

Design the touchpoints that are engaging and unforgettable.

From t-shirts to signage, curriculum kits to camper giveaways, we’ll help you build a procurement and production plan that reinforces your brand at every touchpoint. You’ll leave with a branded asset checklist and planning timeline for all your physical camp elements.

 

The Culture Creators

Infuse your camp with magic, meaning, and memories.

Design the stories, tokens, and legends that make your camp unforgettable. We’ll show you how to use talismans, lore, and camper engagement programs to spark curiosity and belonging. Walk away with a creative framework for your own camp traditions, and tools to bring them to life.

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The Signature Showcase

Share your wins. Get feedback. Leave with a plan. 

In this final session, you’ll present your favorite element you’ve built throughout the course, and get feedback from your peers and instructors. You’ll also finalize your Signature Camp Roadmap, walking away with a clear timeline and checklist to launch in 2026.