CASE STUDIES
Here's what can happen when you make it campy.
Three partnerships. Three creative journeys. Three stories worth sharing.
Take a behind-the-scenes look at how we've worked alongside camp leaders to turn ambitious ideas into distinctive brands, stronger experiences, and creative solutions that make a difference.
Summer at Porter's
A BRAND DESIGNED TO GROW
We partnered with the Summer at Porter’s team to create a cohesive brand that connects every part of the camp experience. From developing a distinctive visual and verbal identity to designing meaningful camper experiences and building a website that tells the story of their programs, our holistic approach brought the Summer at Porter’s brand to life at every touchpoint.
Overarching Brand
Focusing one the campus's iconic Main Building, we developed a cohesive Summer at Porter’s primary brand that blends the energy of summer with the visual language of the school, creating a recognizable foundation across every program. We created a full logo suite for the primary brand (including a primary logo, a secondary logo, a wordmark, and a brandmark, giving the school the tools for flexible and consistent application of their visual identity across all potential digital and print platforms.
Program Identities
We created distinct but complementary visual identities for Daisy Days, Camp Ivy, and Leaders in Training, giving each program its own personality while connecting them through a shared design language. Together, these identities tell the story of a camper's journey through Summer at Porter’s, with each program building on the one before it. We extended that same intentionality beyond the visuals, weaving each program's identity into its language, activities, traditions, and everyday experiences to create a stronger sense of belonging and continuity across the entire summer.
Website Design & Copy
We brought the entire Summer at Porter’s brand together through a vibrant, thoughtfully designed website that combines compelling storytelling, engaging visuals, and purposeful copy. More than a place to explore programs and find information, the website helps families envision what their child's summer could look like, discover a pathway for growth from year to year, and see Summer at Porter’s as a place to return to summer after summer.
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Click the button below to see what we created with the Summer at Porter's team.
Breck Summer Programs
BUILDING A BIGGER, BRANDED WORLD
What began with a single, existing logo has grown into a multi-year creative partnership that continues to expand the Breck Summer Programs brand. Together, we've built an entire branded world around that original identity, from custom program and team logos to signature traditions, recognition systems, and engaging camp experiences. Each new element adds another layer of personality, connection, and camp spirit, creating a cohesive and ever-evolving brand that's unmistakably BSP.
Visual Brand Identity
We started with BSP's existing visual identity, a single logo with strong brand equity but limited flexibility across different applications and formats:
Building on that established foundation, we expanded the brand into a versatile visual system that could adapt across programs, seasons, and experiences while preserving what made BSP instantly recognizable. We developed an extensive family of complementary visual identities, including secondary logos, brandmarks, custom program and team logos, seasonal branding, and original mascots. Each new design builds on the established brand while giving individual programs, events, and experiences their own personality. The result is a versatile and cohesive visual system that continues to grow alongside BSP, creating fresh opportunities for creativity, recognition, and connection without losing the identity that ties it all together.
Traditions & Experiences
We partnered with BSP to develop, refine, and brand their signature experiences, from Camp Rallies and the BSP Baton to the Golden Games. Each tradition became another opportunity to strengthen camp culture, build connections, and create shared memories.
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For the Golden Games, we took that spirit a step further, creating a family of custom team identities that brought personality, friendly competition, and a stronger sense of belonging to one of BSP's signature experiences. The brand development of the Golden Games and its associated teams resulted in a new collection of visual branding assets to further strengthen the unique identity of BSP.
Bottle Badges & Pump-Up Pins
Every summer brings new opportunities to celebrate the people, moments, and experiences that make BSP special. To strengthen brand recognition and build excitement around new traditions, events, and experiences, each year, we create fresh collections of custom Bottle Badges and Pump-Up Pins that help bring these initiatives to life.
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From rewarding campers for demonstrating core values and trying new activities to commemorating special events and celebrating staff achievements, each design serves a specific purpose. By introducing new collections each summer while building upon familiar favorites, we've helped BSP create an evolving recognition system that encourages participation, strengthens connections, and helps new traditions become lasting parts of camp culture. And each year, they gain new visual branding assets that they can utilize for future seasons.
The result: A more flexible, consistent brand that keeps growing as the camp experience evolves.
Summer at Brooks
AN UPDATED VINTAGE LOOK
Established in 1971, Summer at Brooks has more than five decades of history, traditions, and memories behind it. Rather than reinventing a brand with such deep roots, we partnered with the Brooks team to give it a fresh look that celebrates where they've been while positioning them for what's ahead.
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Through custom typography, a cohesive color palette, and a versatile family of logos, we partnered with the team at Brooks to create a brand that feels both familiar and new, honoring the program's legacy while giving Summer at Brooks a distinctive, flexible identity for years to come.
The Core Brand
A summer-inspired interpretation of the school's official shield serves as the foundation of the Summer at Brooks visual identity, creating a clear connection to the school's established brand while giving the summer programs a personality of their own.
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From there, we developed a versatile family of primary, secondary, and supporting logos that balance consistency with creative flexibility. Designed to work across everything from apparel and signage to digital platforms and promotional materials, the expanded logo suite gives Summer at Brooks a cohesive, recognizable identity without sacrificing the freedom to adapt to different formats, audiences, and applications.
Connected Program Brands
Each specific program received its own distinct visual identity with a corresponding logo suite, giving it the personality and flexibility to stand on its own while remaining unmistakably connected to the larger Summer at Brooks brand. Through shared typography, colors, and design elements, we created a cohesive family of program brands that celebrates what makes each experience unique while strengthening recognition of Summer at Brooks as a whole.
Bringing the Brand to Life
To bring the refreshed brand to life, we introduced program mascot Fynn the Fox and a collection of vintage-inspired Bottle Badges. These custom designs help build brand familiarity, celebrate participation and achievements, and create emotional connections by turning the new visual identity into a tangible part of the camper experience.
The result: A timeless summer brand rooted in history, with the flexibility to keep evolving season after season.